Advice on Location Based Services From Carla Fitzgerald of WebVisible
Carla Fitzgerald, VP of Marketing at WebVisible, recently took the time to explain the importance of location based services in the company’s newsletter. The Software as a Service and online advertising company’s senior product director was quick to point out the complications associated with location based services, which are applications consumers use to find products and services on their smart phones or other handheld devices. It is difficult and time consuming to get listed in many of these services such as Twitter, Yelp and Foursquare. But if you aren’t listed, you’re missing out on a huge opportunity to reach potential customers who are looking for the kinds of products or services you offer while they’re on the road. So what is a business owner to do?
The most obvious ways to take advantage of location based services are also the most time consuming. You can have staff members post information on Twitter, add fans on Facebook and encourage customers to write positive reviews on Yelp. These all take time to do-time you could spend on seemingly more important work. But the fact is that the time spent taking advantage of location based applications is important for marketing and advertising, so it should not be taken lightly.
The advice that Fitzgerald gave in a recent WebVisible newsletter was to view these various location based services as spokes to push out information to current and potential customers from the business’ hub. Businesses can offer advice, coupons, promotions, tips and other information that consumers might find valuable, and it’s an opportunity to infuse a little humor or other kinds of personal touches into communications with consumers. He also mentions some helpful tools that make it easier to stay updated with these services. The team at WebVisible is even coming up with some tools of their own to help clients take advantage of these services without the hassle. It’s important work for any business owner to consider in the information age.